For example, the Viennese Madeleine Daria Alizadeh, who campaigns for a sustainable lifestyle without plastic on her blog DariaDaria and in her podcast "A mindful mess" and is particularly committed to fair trade fashion. Influencers Some people achieve influence through their work as scientists or researchers, while others achieve it through their writing or speaking engagements. Stefanie Giesinger (@stefaniegiesinger) is the most popular German fashion influencer on . Immy Lucas @sustainably_vegan 6. FRANCESCA WILLOW @ethicalunicorn (23.1K), 57. MELISSA HEMSLEY @melissa.hemsley (182K), 6. Born in Aachen, Germany, Julien Bam is a web video producer, singer, voice actor and podcaster whose real name is Julien Zheng Zheng Kho Budorovits. Join our free community to get access to the latest news and resources, engage with influencers, and secure collaborations with top brands. Furthermore, this strategy helps create trust between the brand and its consumers by allowing them to connect with real people like eco friendly influencers who genuinely care about the environment. Their second book collaboration was named Good + Simple and was released in 2014. Although GreenTech influencers in the Government category make up only 5.2% of the total, the two most relevant personalities across Europe are part of this group. The cases each represent a specific generic . Sedona uses her self-titled YouTube channel as a platform to promote her advocacy for slow living and sustainability. Whether sustainability, fair fashion or vegan lifestyle, all topics are covered and encourage reflection. Through these initiatives, sustainability influencers Instagram hope to bring further attention not only to these topics but also to their own social media presence where they continue spreading the word about environmentally conscious behavior. Find Top All categories Influencers in Germany for February, 2023. NATO: Finland forges ahead of Sweden toward membership, Ukraine updates: Zelenskyy calls for ICC Russia probe, Russian troops step up fight to cut off Bakhmut supply lines. Germany has been called "the world's first major renewable energy economy". Hendrikis the Head of Project Development of Enerparc AG, one of the main solar developers born in Germany. The 26-year-old Diana zur Lwen used to produce videos of makeup tips and shopping hauls. In June 2015, they started posting videos on Musical.ly, which as we all know became TikTok. British sustainable lifestyle influencer and blogger Jessica Perkins, ,one of the best environmental influencers, is an avid supporter of ethical fashion and buy local movements. Furthermore, Oliver and Yannick take a stance on topical issues such as the CO2 emissions caused by air travel. Stefanis a university professor for Electrical Energy Technology - Sustainable Energy Concepts at the Paderborn University. She slowly cut off plastic use, switched to eco-friendly products, eat plant-based food and use inexpensive clothing. We showed that there is a psychological link between eco-friendliness and perceptions of femininity. If extreme minimalism is unfamiliar territory, learn from and be inspired by Youheum Son, one of the top sustainability influencers, a Youtuber and Intuitive Coach, whose work revolves around extreme minimalism and a low waste lifestyle. Accordingly, green women influencers should know sustainability principles in their consumption patterns: Volunteering: Being green influencer is not based on economic motives. ABI STEPHENSON @theeecogoddess (18.8K), 63. Christine Lan, one of the most famous environmental sustainability influencers in 2022, is an actress and eco-entrepreneur behind the zero waste cosmetics called Eco-Amical. But how can we achieve it in our everyday lives? one of the most famous male sustainability influencers in 2022. one of the best environmental influencers of her generation. SEDONA CHRISTINA @sedonachristina (45.8K), 37. The first Sustainability Social Media Ranking from sustainability communications agency Context, looked at how 100 companies use Twitter to communicate sustainability messages.In a new report, Context analyzes how companies use LinkedIn for sustainability communications.. Her audience is mostly made up of females (70.60%) aged between 18 and 24 (53%). Many industries or brands are now gearing towards the movement of sustainability. The first place by influencer type goes to business leaders (59.3%) and the last spot in the top 3 is for journalists (13.5%). Kate Nelson is a sustainability influencer based in New South Wales, Australia, who is renowned for her zero-waste advocacy and plastic-free lifestyle. In 2018, spending on sustainable fast-moving consumer goods in the United States hit $128.5 billion.This number is expected to reach approximately $142.4 billion to $150.1 billion by 2021.. Consumers are willing to go the extra mile to contribute to a healthier planet . KATHRYN KELLOGG @going.zero.waste (304K), 4. Influencers Top (Avg.) But a few years ago, the unsustainable aspects of her lifestyle hit her hard, so she began her journey to a more intentional and sustainable lifestyle. Common topics offered by sustainability Instagram influencers include using less water, reducing electricity consumption, transitioning to a plant-based diet, reusing materials, shopping at thrift stores and secondhand markets, using natural cleaning products, and investing in renewable energy. Defining Just Sustainability. On Instagram, Karlie, one of the most famous environmental sustainability influencers in 2022, shares valuable tips and tricks to living an imperfectly perfect sustainable life. There are also Zero Waste Influencers in German-speaking countries, which have achieved a pioneering role here. Discover the top ranked instagram influencers in in Germany by using this free Influencer Audience search tool. Kristinais currently Managing Director of the German Energy Agency (DENA), where she leads international cooperation and sustainability in the transport sector. Elizabeth Farrell @glacier996girl 3. Being an environmental postgrad, eco-blogger and one of the best environmental influencers, Nicole Wykes, wanted to have space where she can share the knowledge that she gained at the university as well as her sustainability journey, hoping to inspire people to live more holistically, so EcowithNico was born. Her content often includes a recreation of delicious vegan dishes, tips for overcoming disordered eating habits as well as decluttering wardrobes. Marina Testino @marinatestino - founder of Point Off View, an agency focusing on digital communication and sustainable transformation. Monika has worked with some of the biggest names in sustainable fashion and food brands. For many years I never thought about what I bought and at whose cost these clothes were produced, admits Nasemann. Sustainability Instagram influencers also often share tips and advice on how to lead a more sustainable lifestyle. The associated Instagram channel already has over 35,000 followers. While living in Paris, Besma witnessed the French way of doing things such as buying fresh food from the organic market, bringing their own bags to the shop, and buying investment pieces over fast-changing trends. All Categories Germany How we calculate Share all Rank Influencer Category Followers Country Eng. They are often experts in their field, and they use their Instagram platform to educate others about the importance of sustainable practices. Erin was a consultant on the award-winning TV show War On Waste and helped organized several environmental groups such as Plastic Bag Free Victoria, Zero Waste Victoria, and Zero Waste Festival. Shes authored two books and assisted in the production of Soft Slaughter, a short film that received a real food media prize. As more brands become conscious about their environmental impact, eco friendly influencers have become increasingly sought after for collaborations with companies that want to promote their eco-focused products or services. those at the top of the rankings are few and far between, places four to eleven and even 20 to 100 times the value, Out of the total population of Germany (83.89 million. The criteria for eco-friendly gardens included: Insect friendliness, watering places, nesting aids, wilderness areas for hedgehogs and mice, or bio-composting. Would you like to know more? HOLLY NOAKES @sustainable_holly (18.1K), 67. . She referred to German brands like the increasingly popular Armed Angels, a sustainable women's wear range from the city of Cologne, and Rotholz, a streetwear brand and design studio based in . TOP INFLUENCERS. Sustainability influencers, also known as environmental influencers, are those who utilize their position to advocate for change and spread awareness of environmental concerns. For the last few years the couple have lived on an old farm in Brandenburg to experience how nature works. His Instagram account is full of photos and videos documenting his work to protect the planet. Additionally, eco friendly influencers often provide insights into how sustainability impacts their lives personally as well as broader society as a whole. margin. Additionally, sustainability Instagram influencers might share video tutorials demonstrating easy DIY projects such as creating your cleaning supplies out of natural ingredients or growing plants indoors without requiring lots of resources. Being a scuba diver, she is drawn to the magnificence of the underwater world and the importance of protecting it. one of the best environmental influencers. Alli Cherry is a California-based content creator who has a keen interest in natural living, attainable sustainability, and personal style. Factors such as the follower count, level of audience engagement, location of followers, type of content posted, and even the platform used can all have an impact on the potential earnings of sustainability Instagram influencers. This is why she created Sustainable Daisy to be an accessible platform for every woman looking for a moresustainable,eco-friendlywardrobe, beauty routine, and lifestyle. DOMINIQUE DRAKEFORD @melaninass (29.3K), 50. Blue Ollis @blueollis 7. Theyve also been linked to the clean eating and health movements, though they claim they never discuss it in their books. Taylor created her site called Pforwords to share her musings, ideas, inspirations, and practical tips to go zero waste while saving as much money as you can. Sustainability is a megatrend of the 21st century. Shae hopes that, through her blog, she can empower women to be more conscious about their purchasing decisions without sacrificing beauty or being their best selves. Young people are well connected,almost 90% of all 16-to-29-year-olds usesocial media, for the most part WhatsApp, Instagram, Snapchat, TikTok and Facebook. "If you look at the most popular YouTube requests of young Germans, BibisBeautyPalace, MontanaBlack or Julien Bam and Rezo are among them," said Angela Tillmann, the head of the Institute of Media Research and Media Education at the Cologne University of Applied Sciences. June 2015, they started posting videos on Musical.ly, which as we all know TikTok! Diana zur Lwen used to produce videos of makeup tips and advice how... 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