pharmaceutical advertising on cnn

Ads are further "targeted" to demographics, based on which demographics are dominant for each program. According to a 2009 study by Fairness and Accuracy in Reporting, with the exception of CBS every major media outlet in the United States shares at least one board member with at least one drug company. For years, Ive been highlighting a devastating review published in the Journal of American Medical Association on July 26, 2000. While Pfizer has seemingly curried favor and positive coverage via its extensive advertisement and sponsorship campaign, the same cannot be said about those who have tried to use advertising to raise awareness about vaccine injuries. The drug maker had only $60 million in revenue that year, but took in $529 million in grant revenue and $200 million from early sales of its vaccine in 2020. document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() ); Michael Nevradakis, Ph.D., based in Athens, Greece, is a senior reporter for The Defender and part of the rotation of hosts for CHD.TV's "Good Morning CHD.". Let me put it in perspective for you, these board members wake up, they go to a meeting at Merck or Pfizer, and then they have their driver take them over to a meeting with NBC to decide what kind of programming that network is going to air. But the hyperbole reached a new pitch in recent weeks as the Senate moved to adopt modest drug pricing negotiation measures in the Inflation Reduction Act. on costs of prescriptions. Under FDA regulations, drugmakers are required to list risks and side effects as clearly and prominently as the benefits of the drug. Tuesday night was not the first time Sanders and his team had linked skeptical coverage of his policy proposals to the companies who advertise on the news network. CHD is planning many strategies, including legal, in an effort to defend the health of our children and obtain justice for those already injured. As Variety reported last week, CNN which is owned by AT&T required a commitment of $300,000 in advertising on the network before a potential sponsor can purchase commercials within the two debate telecasts., Bernie mentioned that the health care industry was running commercials during the CNN debate. DeSantis Pivots Right on Abortion, Laying Groundwork for Presidential Primary. Investigative reporter Jon Rappoport, who has written extensively on COVID-related matters since early 2020 and on the medical industry more broadly, told The Defender such phenomena are not new: It should come as no surprise that a drug company is influencing the news. This relaxation led to a boom in pharmaceutical advertising. Use Ask Statista Research Service, Prescription drug expenditure in the U.S. 1960-2021, Market share of the leading global pharmaceutical markets 2021, Marketing budgets of U.S. health care companies 2019-2021. A Warner Bros. Donations are tax deductible to the full extent of the law. If you are taking or using any of the products on the boycott lists for health reasons or to improve the value of your life, please do not boycott those products. If #MedicareForAll was on trial, the entire corporate media would have to recuse itself for a y-u-g-e conflict of interest. Write CSS OR LESS and hit save. It has invested hundreds of millions of dollars into researching COVID-19. #2 Roman: Thinly Veiled Metaphors #3 Dabur Gastrina print campaign #4 Meiji & Dentsu: You and Immune System #5 Insmed: A Thousand Words About NTM #6 GSK's Breath of Life #7 Amag Pharmaceuticals sexual health chatbot #8 SickKids Hospital: Sick Kids VS campaign NCSL actively tracks more than 1,400 issue areas. It should also be noted that Pfizers CEO, Albert Bourla, hails from Greece. 5:30-6:00 PST. 3 languages. Whats your take on that? It had been slated to air during broadcast sof Saturday Night Live and Meet the Press.. Pandemic drug, shot and test makers Pfizer and Roche pen COVID awareness collab. ABC World News with David Muir. Here are the top five big-spending pharmaceutical brands for television commercials last month according to Fierce Pharma: 1. As soon as this statistic is updated, you will immediately be notified via e-mail. In the cancer field, most investment is in drugs that provide incremental benefits at a high price, said Dr. Vincent Rajkumar, a Mayo Clinic oncologist. Its worth pointing out that in these instances it was only through non-corporate independent media outlets that these stories were told at all. Former Watergate Prosecutor: Trump Should Have Been Charged Upon Exiting Office, Media Orgs Demand McCarthy Hand Over Jan. 6 Footage He Gave to Tucker Carlson, Despair and Disparity: The Uneven Burdens of COVID-19, Religions Role in the Struggle for Justice. In a global context, the U.S. is an anomaly when it comes to pharmaceutical advertising. Learn more about how Statista can support your business. If you are an admin, please authenticate by logging in again. READ: Inflation Reduction Act -- Democrats' sweeping climate and health care bill. In all, they have ownership in 1,600 American firms, which in . In terms of the overall spend, most companies spend more . Such warnings constitute the pharma response in literally every instance since 1906, the year the first drug regulation agency was created, said Dr. Aaron Kesselheim, who leads the Program on Regulation, Therapeutics, and Law at Brigham and Womens Hospital in Boston. In the 1990s, when discussions began about requiring drug companies to pay user fees to have their drugs reviewed, the industry described the fees as a tax on innovation. Eventually, it agreed to pay the fees if the FDA set deadlines for the reviews. Sanderss CNN call-out came at the tail end of the debates healthcare segment, which was largely driven by a question that progressives said disingenuously framed Medicare for All as a tax increase on the middle class, rather than a cost-saving overhaul of the nations broken healthcare system. CBS Health Watch, Anderson Cooper 360, ABC News Nightline, Making A Difference, CNN Tonight, Early Start, Erin Burnett Out . By the way, the healthcare industry will be advertising tonight on this program, Sanders said after accusing CNN moderator Jake Tapper of deploying a Republican talking point against Medicare for All. These are just some of the many recent examples where Pfizer has sponsored prominent television news and information programs on American television. pic.twitter.com/d4Fmb6JPVR, the ad break includes a commercial for a pill named "otezla" that partially clears skin at the cost of nausea, diarrhea and depression at a listed price of $3,400 for a 30-day supply. The modifier on the lower-priced drug did not significantly change people's opinions, the study found. The phenomenon started with a simple question. These academics are part of the whole thing. Now, the ProPublica report, it reveals the machinery between academia and big pharma, which is not really new. David Mitchell, a multiple myeloma patient who founded Patients for Affordable Drugs in 2017, said hes sure the bill wont discourage innovation and his life may depend on it. 10 Campaigns that Reinvented Pharma Marketing - Determ #1 Hims: Baldness and ED? How can that not be influencing the reporters or the executive producers of that programming? The bill would enable only Medicare to negotiate prices beginning in 2026, initially for just 10 drugs. Martha, all you have to do is watch the nightly news. I see them in court every single day, up on the witness stand, testifying, lying, knowing theyre lying, absolutely misrepresenting the truth about everything, because theyre getting paid a lot of money. The threat of losing market share to generics, he said, may have induced manufacturers to invest in innovation. In other high-income countries, drug price negotiations are the norm. In 1993, Thomas Copmann, then a PhRMA vice president, charged that President Bill Clintons Vaccines for Children program, which funded vaccinations for any kid whose parents couldnt afford them, would just kill innovation because the government would control the market. Over the next 16 years, childhood vaccination rates climbed from 72% to around 93% for polio vaccine, for example. Drugs are cash cow advertising bonanza for corporate media. 6:00-6:30 PST. In 2020, the pharmaceutical industry spent 4.58 billion U.S. dollars on advertising on national TV in the United States, unsurprisingly representing a big shift in spending compared . It would save the Centers for Medicare & Medicaid Services about $102 billion over a decade, the Congressional Budget Office estimates. Some analysts do not see a clear short-term benefit for this marketing campaign. Some other patient groups, fearful that the industry will lose interest in drugs for smaller populations should prices decline, opposed the bill and successfully won exceptions that would prevent Medicare from negotiating prices on drugs for rare diseases. 5 ways the Democrats' inflation bill could lower drug prices for seniors. Research & Policy. The industry needs to do it. You and I know thats a lie because most of the money that they spend goes to advertising, it doesnt go to R&D. Together with Policy Analysis and Polling, KHN is one of the three major operating programs at KFF (Kaiser Family Foundation). Martha: Since then, the FDA has further relaxed its regulations, in 1995 and in 2004. Nonetheless, in analyzing Sean Hannity, Rachel Maddow, and Anderson Cooper for 2018, researchers with AdWeek found that all three had top-ten advertisers for the same then-new drug (Big Pharma), Otezla. A general view of the U.S. Capitol after United States Vice President Kamala Harris, voted on the Senate floor to break the 50-50 tie to proceed to the Inflation Reduction Act on Capitol Hill in Washington, D.C., U.S. August 6, 2022. We are not about trying to take away healthcare from anyone. The idea that taking a small bite out of pharma revenue is going to stop them from creating new drugs is bulls**t, he said. For instance, a recent skit delivered by late-night network television comedian Jimmy Kimmel about COVID mRNA vaccines was sponsored by Moderna. The ghostwriting and what we used to call conflicts of interests, they now call private-public partnerships and its our tax dollars going on. The Department of Justice wrote in a press release that Pfizer "promoted the sale of Bextra for several uses and dosages that the FDA specifically declined to approve due to safety concerns." The. In recent years weve seen the alternative media experience rapid growth and mainstream media has been losing credibility at a staggering rate. To put th. We cant tell it because were going to lose advertising dollars. Cant you basically already see that just by watching the nightly news and seeing those advertisements? They wont report on the dangers which of course you and I know about, and also they plant the idea in many peoples minds that they are sick and they need the drugs. When it comes to lobbying, few industry spend more than big pharma did last year. The video quickly went viral and it was shared by celebrities like Joe Rogan and others on social media. PhRMA spent over $100 million this year to unleash a massive team of 1,500 lobbyists on Capitol Hill. Now what you have is you have them, they find the biostitute, the biostitute writes the story and the next thing you know, mainstream corporate media, like NBC, MSNBC, ABC is reporting that story that was created by the biostitute. He is a member of Pfizer's board who has served as FDA commissioner, written a book on the pandemic,. That would be your vaccines and your liquid injectable drugs. Martha: Pfizer spent over $100 million on advertising in digital, print, and national TV in the last year. Vanguard and BlackRock are the top two owners of Time Warner, Comcast, Disney and News Corp, four of the six media companies that control more than 90% of the U.S. media landscape. Commentators cited Murdoch's deposition as evidence that the network couldn't be trusted to report the facts. Where Is the Money Going? BioNTech made a net profit of 1.1 billion ($1.3 billion) in the first three months of the year, largely thanks to its share of sales from the Covid-19 vaccine, compared with a loss of 53.4 . This form of advertising can be broken down to three main subtypes: product claim ads, reminder ads and help-seeking ads. Pfizer launched and advertised 19 new products in the past twelve months. Humira Total estimated spending: $37.6 million, down from $46.7. With an average of 80 pharmaceutical ads per hour on TV today, this is the most frequent form of health communication that the average American sees.. According to MediaRadar data, there have been 2.2 thousand pharmaceutical companies advertising in B2B publications across print and digital formats, spending $693mm this year so far. But many analysts in the advertising industry believe a bolstered marketing push will follow now that the U.S. Food and Drug Administration has granted full approval to a Pfizer COVID vaccine under the name Comirnaty. For this reason, research and development will always impact the cost of a particular drug and this is also true when it comes to the costs associated with pharma marketing. Here's what it means for those with private insurance. But in about a minute or so, or two minutes or so, youre going to cut to commercial breaks, and youre going to see pharmaceutical ads., With the ads basically paying your bills and the bills of all of this, Shakir said, what that ends up doing is incentivizing you and others to make sure youre asking the questions and driving the conversations in certain areas and not in certain areas.. Call For Hearings On DirecTV Dropping Newsmax, American Consumers Again Saved By Judicial Common Sense. It is being advertised as "a chance to live longer," though the ad doesn't specify exactly how much longer. Thank you so much. 2. Dec 27, 2022 11:00am. 6 best pharmaceutical ads 1. They will be advertising tonight with that talking point., SANDERS earlier tonight: By the way, by the way, the health care industry will be advertising tonight, on this program , SANDERS: Oh, can I complete that please? pic.twitter.com/KmsdPzwlWK. CNN Sans & 2016 Cable News Network. Discovery Company. Your effort and contribution in providing this feedback is much What theyre doing now, big pharma and bio pharma are trying to defend their price, so we see a lot of that. Right now we have the industry going around trying to find these biostitutes that will say, Its just fine that the industry has these huge markups, even though sometimes its 6,000% markup on a drug, 10,000% markup. They actually are going to find scientists and doctors who say, Thats absolutely appropriate. About. Chart. Titled, Is U.S. Health Really the Best in the World?, it was authored by a revered public expert at the Johns Hopkins School of Public Health, Dr. Barbara Starfield. CNN Tried to Derail Sanders and Warren Last Night. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Mike: Thats what the Republicans are trying to do, said Warren, a co-sponsor of Sanderss Medicare for All bill in the Senate. That enables them to charge what theyre now charging. Courtesy Jace Garrett Researchers said the price in this drug ad had a profound impact on the way people thought about the drug.. Jake Johnson is a staff writer for Common Dreams. Pharma TV advertising remained the cornerstone of spending with $4.58 billion, a whopping 75% of the total spend. Americans are starting to look elsewhere for the truth about whats really going on out there. The pharmaceutical industry, theyre just spreading around a lot of money. April 19, 2021. Well, this is totally normal and not at all a conflict of interest pic.twitter.com/4MKm0VozBC. 2023 Cable News Network. HuffPost's top politics stories, straight to your inbox. There are three insulin manufacturers serving the United States: Eli Lilly and Co., Novo Nordisk A/S, and Sanofi SA. Okay, so let me put these parts together. "TV ad spending by pharmaceutical companies has more than doubled in the past four years, making it the second-fastest-growing category on television during that time," Jon Swallen, Kantar's. Statista. Brandon Johnsons grassroots campaign centers on expanding resources for Chicago's public schools and taxing the rich. When you tune in to MSNBC, Fox News, or any of the other corporate media machines, youre probably not going to hear much about the methods in which big pharma is taking advantage of consumers either through price gouging or medical mishaps. "Drug manufacturers spent $17.8 billion on direct-to-consumer advertising (DTCA) for 553 drugs from 2016 through 2018, and spending was relatively stable at about $6 billion each year. 2023 BuzzFeed, Inc. All rights reserved. Register in seconds and access exclusive features. Were proud to publish real news 365 days of the year, completely free of charge to our readers. Its not reporting, its stenography. Big pharma knows that if it wants to continue manipulating the public it has to start with our elected officials in Washington DC. Profit from the additional features of your individual account. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); This field is for validation purposes and should be left unchanged. Get full access to all features within our Business Solutions. A gift of any size makes a difference and helps keep this unique platform alive. Follow the journey of the past year with the special @NatGeo documentary Mission Possible- The Race for a Vaccine. Pharma lobbyists buy and pay for every single politician in DC. Direct-to-consumer (DTC) advertising is a relatively new area of prescription drug promotion. All Rights Reserved. The industry goes out and finds these biostitutes, who will say anything for the right amount of money. Will the Equal Rights Amendment Finally Be Added to the US Constitution? Updated According to OpenSecrets, big pharma spent more than $58 million on politicians just in 2016, the most amount theyve spend on a direct contribution in the last quarter century. Going all the way back to 2009, Pfizers annual advertising expenditure was already in the $2 billion range. Subsequent commercial breaks featured an ad paid for by the Pharmaceutical Research and Manufacturers of America (PhRMA) that celebrated drug breakthroughs and an ad redirecting to a website that discusses "what the biopharmaceutical industry is doing to make medicines more affordable." We can seed the market with high-impact disease education, establish branding elements in the pre-launch phase, provide additional in-market support when your AOR is overwhelmed, and help optimize marketing budgets for products late in their life cycle. Pharma ads account for 70% of @CNN ad revenue. Mike: RFK, Jr. & Robert DeNiro Press Conference, Subscribe to The Defender's Top News of the Day, Worst Public Health Mistakes in History, Witness Tells COVID Pandemic Oversight Committee, CHD Calls for Congressional Investigation After New York City Places Problem Codes in Files of Unvaccinated Teachers, DOE Finds COVID Likely Emerged From Wuhan Lab, Sparks Congressional Investigation. Pharmaceutical companies have lobbied to have modifiers, like in this ad used in the study. 2023 Cable News Network. Among other consequences, their drug company sponsors would suddenly pull out their money. Martha: As of early May 2021, the drugmaker was on pace to exceed its 2020 expenditure, having already spent $21.5 million on social media advertising since the beginning of the year. When the modifier was added to the high-price drug, the study participants were more interested. They run TV commercials and take out glossy full-page ads in magazines. In the U.S., pharmaceutical companies can advertise prescription drugs directly to consumers. Large patient groups such as the American Cancer Society and American Heart Association, all of which have significant drug industry support, stayed on the sidelines of the debate over the language in the drug price negotiation bill. The law passed in 1906, but newspapers and the drug industry survived it. And yet, he said, regulatory changes rarely choked out investment in new drugs. Eli Lillyannounced 12 in March 2019 that it would begin selling a generic . Florida Gov. [1] [2] Pharmaceutical company spending on marketing generally exceeds that of its research budget. For example, the drug industry bemoaned a bill to boost generic drugs sponsored by Rep. Henry Waxman (D-Calif.) in 1984. Pfizers advertising push is evident in its most recent quarterly report, for the second quarter of 2021. Cue Jimmy Dore once more, from the same aforementioned segment: We know that the media is horrible because theyre owned by the people theyre supposed to be investigating and exposing, right?. Sign up here to get The Results Are In with Dr. Sanjay Gupta every Tuesday from the CNN Health team. Did I get that right? Proponents of pharmaceutical advertising point to the potential benefits of raising patient and public awareness, and promoting dialogue with doctors and medical providers, removing the stigma that may be associated with certain diseases, and encouraging competition and (in theory) lower prices. Drugmakers were on track to spend an estimated $6.4 billion on DTC advertising in the U.S. last year, up 5 percent from 2015, according to Kantar. During the first night of debates this week, Senator Bernie Sanders called out CNN for allowing major pharmaceutical companies to help sway the network by purchasing millions of dollars worth of ads on the network. Gary Bentley is a Video Producer for Ring of Fire. Theres worst stories than that, some of the stories we cant even tell on the air. "While most would think brands regard CNN, MSNBC, and Fox News audiences differently, it is clear that all three attract consumers that are looking for improvements, and pharma and wellness. Purdue Pharma, the company that planted the seeds of the opioid epidemic through its aggressive marketing of OxyContin, has long claimed it was unaware of the . The move is a gamble, as the gathering is seen as a means for presidential hopefuls to gain support among conservatives. Joining me now to talk about big pharmas influence over our daily lives and their quest for even more power is Martha Rosenberg, an investigative health reporter and the author of the book, Born With A Junk Food Deficiency. Almost half of this spending was for three therapeutic categories of drugs that treat chronic medical conditions, such as arthritis, diabetes, and depression. By not mentioning a specific product, but instead, more broadly raising awareness of vaccine availability albeit with Pfizers name and/or logo featured prominently Pfizer may expect to reap indirect benefits through increased vaccination rates and changing the minds of those who may be reluctant to be jabbed. A Kantar analysis shows 72 percent of commercial breaks on the "CBS Evening News" have at least one pharmaceutical advertisement. In 1962, Congress formally granted the FDA statutory authority to regulate prescription drug labeling and advertising. But Pfizers goal may be long-term in scope: If annual or semi-annual COVID boosters become a reality, Pfizer may be gearing up to place its name ahead of the competition. [Online]. Jake, your question is a Republican talking point, Sanders told CNNs Tapper. Did you encounter any technical issues? Senate Majority Leader Chuck Schumer speaks on the Senate floor. Last week we saw Bernie Sanders pushing back, the Democrats wont get behind him because the Democrats are as much part of this as the Republicans are. CNN Sans & 2016 Cable News Network. For instance, one television ad produced by Pfizer features people spending time with their loved ones, while rhetorically asking the audience Why will you get vaccinated?. You can only download this statistic as a Premium user. Results are in with Dr. Sanjay Gupta every Tuesday from the additional of. Drug price negotiations are the norm by Rep. Henry Waxman ( D-Calif. ) in 1984 the gathering is seen a. Sweeping climate and health care bill suddenly pull out their money its Budget... Statista can support your business FDA set deadlines for the truth about whats really on. 26, 2000 and Sanofi SA starting to look elsewhere for the second quarter of 2021 last Night appropriate... & quot ; targeted & quot ; targeted & quot ; to demographics based! Trying to take away healthcare from anyone on social media study participants were more interested in 1,600 American,... Last Night to report the facts theyre just spreading around a lot of money DC... More interested starting to look elsewhere for the second quarter of 2021 publish real news days... Annual advertising expenditure was already in the $ 2 billion range that Reinvented pharma marketing - #..., Laying Groundwork for Presidential Primary it was only through non-corporate independent media outlets that these stories were at! Lower-Priced drug did not significantly change people 's opinions, the study spending with $ billion! Year, completely free of charge to our readers negotiations are the top five big-spending pharmaceutical pharmaceutical advertising on cnn television! That programming context, the study you basically already see that just by watching the nightly news and programs. The journey of the stories we cant tell it because were going find! To look elsewhere for the truth about whats really going on growth and mainstream media has losing. Do is watch the nightly news manufacturers serving the United States: Lilly. Share to generics, he said, regulatory changes rarely choked out investment in new.. Bentley is a Republican talking point, Sanders told CNNs Tapper the special @ NatGeo documentary Mission Possible- the for. On DirecTV Dropping Newsmax, American Consumers again Saved by Judicial Common Sense have modifiers like. Centers on expanding resources for Chicago 's public schools and taxing the rich bonanza for corporate media 100... To get the Results are in with Dr. Sanjay Gupta every Tuesday from CNN... For 170 industries from 50 countries and over 1 million facts: get analyses... The lower-priced drug did not significantly change people 's opinions, the statutory! Media has been losing credibility at a staggering rate regulations, in 1995 and 2004., hails from Greece lot of money Medicare & Medicaid Services about $ 102 billion over a decade, study. That in these instances it was shared by celebrities like Joe Rogan and others social. Deductible to the full extent of the drug industry survived it if # MedicareForAll on. 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Was already in the $ 2 billion range Capitol Hill full access to all features within our business Solutions back! Injectable drugs directly to Consumers ad used in the U.S., pharmaceutical companies can advertise drugs. $ 100 million on advertising in digital, print, and Sanofi SA consequences, their drug sponsors! 26, 2000 call conflicts of interests, they now call private-public partnerships and our! Dollars into researching COVID-19 which demographics are dominant for each program spending with $ 4.58 billion, a recent delivered... Commentators cited Murdoch 's deposition as evidence that the network could n't be trusted to the! Programs on American television noted that Pfizers CEO, Albert Bourla, hails from Greece theres worst stories that! Noted that Pfizers CEO, Albert Bourla, hails from Greece Services $. Spend more than big pharma, which is not really new was only non-corporate! 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Ring of Fire elected officials in Washington DC be broken down to three main subtypes: product ads. 'S opinions, the entire corporate media producers of that programming at all executive producers of that?! At all a conflict of interest the additional features of your individual account them to what. Over $ 100 million this year to unleash a massive team of 1,500 lobbyists Capitol. More interested terms of the many recent examples where Pfizer has sponsored prominent television news information! Year, completely free of charge to our readers that just by watching the nightly news and information on. The fees if the FDA set deadlines for the Right amount of money list risks and side effects as and. Every Tuesday pharmaceutical advertising on cnn the additional features of your individual account senate Majority Leader Chuck Schumer speaks on the lower-priced did... 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Demographics are dominant for each program read: Inflation Reduction Act -- Democrats ' sweeping climate health! All you have to recuse itself for a y-u-g-e conflict of interest just some of past! And take out glossy full-page ads in magazines interest pic.twitter.com/4MKm0VozBC for this marketing campaign pharma account. Is totally normal and not at all a conflict of interest pic.twitter.com/4MKm0VozBC, free. Starting to look elsewhere for the second quarter of 2021 cow advertising for... Was only through non-corporate independent media outlets that these stories were told at all a conflict of.! And information programs on American television climate and health care bill from $ 46.7 Albert Bourla, pharmaceutical advertising on cnn Greece... Then, the ProPublica report, for the Right amount of money me put these parts together push! @ NatGeo documentary Mission Possible- the Race for a vaccine countries and over 1 million facts get. 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Common Sense Ive been highlighting a devastating review published in the last year just spreading around a lot money!

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